Article Abstract

Expecting great expectations when expecting

Authors: Beenish M. Chaudhry


Pregnancy is a time when a woman experiences a number of unexpected biological, psychological and social changes. Traditionally, woman sought guidance and help from their mothers and/or social circles to learn how to tackle these changes. With the advent of the mobile revolution, women are now turning to mobile applications to do the same. In this article, we review a pregnancy tracking mobile application called Ovia, in the light of the comments made by mothers using it from around the world. We learn that women like Ovia because it allows them to track, monitor and explore their pregnancy journey by receiving personalized guidance.