Kantar Health, Shanghai, China
Adele Li, Commercial Director Kantar Health China, is an Executive MBA alumnus of China Europe International Business School (CEIBS). She holds a degree from Shanghai International Studies University in Linguistics and Literature.
As the primary business interface for Kantar Health, Adele leads its business growth and development in China. She focuses primarily on utilizing innovative research methodology, developing unique syndicated offerings and managing a high quality research team to deliver exemplary services for pharmaceutical and medical device companies.
She takes the leadership in the development of following publications:2012: China Digital Life Physician – Understand how physician going online
2012: Measuring Pharma MNC’s success from academic marketing and customer reputation
2013: Social Media Listening—Chinese diabetes patient behaviour watch report
2014: China Digital Life Physician – Physician digital life becomes mobile life
2015: China Digital Life Physician -- Digital Channels Now as Important as Traditional Channels for Acquiring Medical Information
2015: Pharma Digital Footprint
2015: Mobile enabled market research studies
2016: China Digital Life Physician— Physician are going further digital
Her experience also includes launching the first and biggest daily physician panel for promotional audit covering 3000+ physicians, developing global and local pharmaceutical clients, building CRM and business intelligence solutions as well as data optimization services for pharmaceutical clients.
About Kantar Health, Kantar Health connects deep healthcare experience and state of the art methodologies with consulting expertise to keep research at the forefront of excellence. With our digital methodologies we capture both the “what” and the “why” to comprehensively answer client’s central business questions.
Terms of Appointment: September, 2016 - August, 2018; September, 2018 - August, 2020